Copenhagen-based fashiontech startup Traede, which offers a B2B ecommerce platform, has closed an additional $1.8 million investment led by PreSeed Ventures, a leading European VC that previously backed companies like Vivino and Trustpilot. Fashion and lifestyle industry heavyweights Henrik Theilbjørn, Chairman of Swedish fashion giant Boozt.com and Simon Stampe, Chairman and founder of Danish interior design firm Bloomingville, also participated. This additional funding extends Traede’s seed round to $2.4 million in total.
Too busy right now to read in-depth marketing strategies? Use these Top Tips as a 5-minute checklist to help guide your online marketing. The tips are made in collaboration with the Danish search marketing agency Obsidian Digital. If you want to know more about digital B2B marketing, check out their page here.
So, you have either successfully moved to a digital B2B sales platform or are considering doing so. Next step is to get your ERP system fully integrated with your B2B webshop, importing your products and customers and then teaching your team how to use the system. You are now ready to optimize your B2B sales! But how do you make sure your retail buyers are going to use your B2B webshop?